Sebastian Frank introduces cryptocurrency payments at Horváth restaurant to attract new customers and address the industry crisis.
Berlin's Horváth restaurant, led by Michelin-starred chef Sebastian Frank, made headlines by introducing the possibility of paying in bitcoin. This decision, made at a time of crisis for the fine-dining industry, represents a bold attempt to attract a younger, more technologically advanced clientele. Frank's choice to accept cryptocurrencies was influenced by his personal passion for the world of cryptocurrencies, which emerged during the pandemic.
The restaurant offers a 12-course menu for the price of 240 euro per person, a dining experience that aims to be not just a meal, but a gastronomic journey. With the introduction of bitcoin payments, Frank has partnered with Lipa, a platform that facilitates cryptocurrency transactions. Payments can be made both on-chain and through the Lightning network, offering several options to customers.
However, the lack of use of bitcoin as a payment method raises questions. Could it be that customers are not yet ready to embrace this form of payment in haute cuisine? Or could it be that the volatility of cryptocurrencies scares consumers, making them reluctant to use bitcoin for an expensive meal? Frank's choice to accept cryptocurrency payments is no doubt a bold step, but it could also be seen as an experiment.
In a world where technology continues to evolve, it is critical that the restaurant industry also adapt. Sebastian Frank's move could be just the beginning of a new era for fine dining, where cryptocurrency payments become the norm. However, until customers start using bitcoin to pay for their meals, it will remain just an innovative idea with no real impact on the market.
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